Bigelow Tea MySpace

July 31st, 2007 by Fuchsia McInerney

While embracing the traditions of their 60-year-old tea company, Bigelow Tea continues to branch out to new media marketing efforts. Following a blog launch with Creative Concepts, LLC., Bigelow Tea pursued a professional presence on MySpace. In collaboration with Creative Concepts, LLC. and a thorough brainstorm of how to effectively connect with tea-enthusiasts on the MySpace network, Pearse Street created an original, tasteful div overlay design with informative tea-related tid bits and Flash media.

In the second stage of MySpace marketing, Pearse Street prepared viral banners and marketing tips for maximizing Bigelow Tea’s corporate presence on MySpace. The third step will be interactive Flash widgets to appeal to different tea-loving groups and friends!

Posted in MySpace Launches

2 Responses

  1. Valorie Luther
    August 1st, 2007 at 12:35 am

    Thanks for the mention Fuchsia…it has been an wonderful ride reaching out to the passionate tea drinkers on myspace! We not only share a lot about tea (over 60 years in business allows us to do that) but we learn about tea from the very knowledgeable tea drinking groups!

    Good job with the design, we have been very pleased!

    Valorie Luther
    Creative Concepts
    Social Media, PR and Marketing
    Creative-Conceptsllc.com

  2. Carmelo Lisciotto
    October 12th, 2007 at 10:40 am

    It’s a nice overall campaign they are running.

    Carmelo Lisciotto

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